Autumn typically isn’t themost popular time for people to buy houses and move. Their kids are back inschool, the holidays are coming, and life is busy. However, some people willstill be on the market, and if you are smart about your selling strategies,fall can provide you with some great opportunities to market your home.
To help you out, we’veprovided some of the top tips that will help you sell your house quickly andfor a great price during this special season.
1. Make Sure Your Yard Looks Great
Nothing feels less inviting than an unkempt yardcovered in leaves and debris. Unfortunately, fall is usually when we startletting our landscaping and curb appeal fall by the wayside.
Just because flowers aren’t inseason and winter is coming doesn’t mean youshould shirk your yard responsibilities. According to HomeLight, a well-landscaped home is likely to fetch up to 12.7percent more than one that has no landscaping. Additionally, 99 percent ofrealtors believe that curb appeal is important in attracting a buyer in thefirst place.
Here are some ways to make your home look stunning,even when the leaves start to fall:
- Rake up fallen leaves and removethem from the property.
- Invest in home lighting that makesyour porch and windows look extra cozy and welcoming.
- Put a few autumn-themeddecorations on the porch to invite people in.
- Hang a wreath on the front door toadd a bit of color once your flower beds are wilting.
- Remove dead trees, flowers, orother plants that are eyesores.
2. Embrace the Essence of the Season
Did you know that there’s ascientific reason that many people love thefall season? No, it’s not justbecause we like Halloween and pumpkin spice lattes.
It’s because,from a very young age, we are conditioned to think thatautumn marks the beginning of a season of excitement. From holidays to newschool years and time with friends and family, autumn heralds the beginning ofa new wave of enjoyment for everyone. It’s a “temporallandmark” that marks a fresh slate with thestart of a new season.
As a home seller, you can certainly tap into thislove of fall and expectation of new experiences. Tap into everything that makespeople feel excited about the changing of the seasons. Whether it’sputting out pumpkin-flavored treats or making hot chocolate during an openhouse, people will embrace everything that marks the season and everything itstands for.
Another thing people adore about fall is the feelingof coziness that it brings as the weather shifts from hot to cold. Sweaters,fireplaces, scented candles, and warm treats all go hand-in-hand with theupcoming months. People want to feel warm and comfortable as winter makes itsquick approach.
Play into this feeling of coziness when people visityour house. Make it feel warm and welcoming by baking, setting the mood withsome music, and decorating to match the season. When it comes to embracing thefeel of autumn, you can never have too many orange decorations or lovelyscented items scattered throughout the home.
3. Highlight Year-Round Aspects of Your Home
Now that we’vetalked about making your home match the feeling of fall, let’sremember that a buyer is going to live in this house during every season. Youmight be excited to showcase your fireplace and winter-related benefits at thistime of year, but remember to highlight all of your home’sseasonal benefits.
For example, even if you live in a place where ACisn’t used during the fall, it’simportant to buyers that your home is equipped with an up-to-date air conditioning system,even if it’s winter.
AC is an extremely important (and expensive)component of a home. Be sure you are100% clear about the system. If you need some help here, consult an air conditioning guide topresent the home’s AC features in the best light.
Additionally, things like a swimming pool or outdoorentertainment system should still be showcased, even if they aren’tusable during the current month.
Another great idea is to show potential buyerspictures of what your home looks like year-round. Let them see how pretty it iswhen the grass is green and the flowers are blooming. Show them how gorgeousthe front lawn looks when it snows. This will help buyers envision themselvesliving in your home during every season.
4. Warm Things Up
We mean this tip both literally and figuratively.Beyond maximizing the coziness of your home by baking and decorating for fall,but you should also apply the concept of warmth to your lighting.
Did you know that lighting canactually impact people’s emotions?
For instance, blue light (like the kind from ourcellular devices) can make people feel energetic and productive. Bright lightcan heighten emotions, especially ones that are positive and exciting.
In general, natural light is what makes us feel thehappiest. It can even combat problems with seasonal depression caused byspending less time outdoors and in the sun. So, if your house doesn’treceive a lot of natural lighting, you’llneed to mimic it as best as you can. Look into natural lighting solutions thatcan make people feel comfortable as soon as they set foot in your house.
You may also want to consider implementing someaccent lighting that draws shoppers’ eyes tospecific features of your home. For example, you could light up the beautiful fall decorationson your mantle or draw people’s eyesto the wall space that’s perfect forhanging family photos.
We all love fall for our own reasons. Whether you’resuper pumped to pick out a Halloween costume or just excited to embrace somecooler temperatures, it’s a season wecan all look forward to.
When selling a house during autumn, try to applythose same feelings of excitement, warmth, and happiness to your building.People will feel right at home in a space where they can envision spendingholidays together in the future.
About Author: Amy McConaghy is Reliance Home Comfort’s Digital Marketing Specialist, managing the editorial, video and visual content creation for all digital platforms. Amy’s writing is focused on bringing energy and money saving tips to Canadians and answering homeowner’s questions about all their home comfort needs. You can find Amy on LinkedIn.